Europe
Europe is where this practice was built — two decades of operating on the ground rather than advising from a distance: national retail chains, own stores on prime high streets, wholesale and franchise structures, and e-commerce and marketplace channels across the continent.
The Iberian Peninsula is where our competence runs deepest and our relationships are direct. From that base we work across the wider single market, where one point of entry can serve twenty-seven countries if the commercial and operational structure is set up correctly.
Core markets
Also working across: Italy · Poland · France · Germany · Benelux · Nordics · Central Europe
Retail chain entry and rollout
Negotiation and listing with national chains, margin architecture, promotional calendars, category management and the rollout plan that follows a first order. We have sat on both sides of that table for twenty years.
Distribution and franchise structures
Master-distribution and franchise models, partner selection and vetting, territory rights, exclusivity clauses and the channel-conflict rules that keep a network from cannibalising itself.
Own retail and store economics
Site selection, store-level economics, flagship openings on prime high streets, and the operating model that keeps a chain profitable as it scales past the first few locations.
E-commerce and marketplaces
Owned webstores built and grown from zero, plus marketplace channels — Amazon, Veepee/Privalia, Miravia and others: listing economics, catalogue quality, promotional mechanics and account health.
Single-market mechanics
Selling across the EU from one base: entry point and customs, VAT and OSS, labelling and consumer-law obligations, cross-border logistics and returns — the practical layer that decides whether expansion is profitable.
Brand launches, both directions
Bringing international brands into Iberia, and taking Iberian and Portuguese producers to the rest of Europe — positioning, pricing, the channel plan and the first commercial partners.