Services
Six practices, one logic: decisions that hold up when they meet a real market, a real buyer and a real margin.
Product strategy and market entry
Product and market analysis, positioning, price architecture, assortment strategy, and the entry plan for a new country or channel — built from twenty years of doing it rather than from a template.
- Market and competitive analysis
- Positioning and price architecture
- Entry plan by country and channel
- Assortment and range strategy
Product launch and readiness
Specifications and PRDs, phased roadmaps with effort estimates and dependencies, launch readiness checks, go-to-market planning and the iteration cycle after launch.
- Product specification and PRD authoring
- Phased roadmap with effort estimates
- Launch and experiment readiness
- Go-to-market planning
Online sales and marketplaces
Building e-commerce channels from zero: owned stores, paid and organic acquisition, on-site conversion and merchandising, promotional calendars, creator campaigns, retention — and the marketplace side, where listing economics and account health decide the outcome.
- Owned e-commerce build and growth
- Paid, organic and creator acquisition
- Marketplace listing economics and content
- Promotional mechanics and retention
Retail and distribution
Negotiation and rollout with national chains, margin architecture and category management on the retail side; master-distribution and franchise structures, territory rights, exclusivity and channel conflict on the wholesale side.
- Retail chain negotiation and rollout
- Margin architecture and category management
- Master-distribution and franchise structures
- Territory rights and channel conflict
AI adoption and agentic workflows
Where agents genuinely remove work, how to write the operating rules they run on, and how to keep quality stable once they are in production — designed by people who run agentic systems, not by people who present slides about them.
- Agent workflow design and operating rules
- Task specification for agent execution
- Internal tools built with agentic coding
- Practical adoption roadmap, not a pilot deck
Expert evaluation and quality criteria
Assessment of AI-generated business artefacts — strategy documents, plans, models, commercial materials — against structured criteria, with written justification for each judgment. The failure we catch is the fluent, plausible answer that is wrong for a commercial or contractual reason.
- Evaluation rubrics and grading criteria
- Review of AI-generated commercial documents
- Reproducible, documented judgments
- Calibration across reviewers